Dive into a captivating journey; a highly successful engagement and behaviour change campaign at a UK utility. Explore the complexities of reaching and engaging a varied workforce, where one-size-fits-all solutions, eLearning or Phishing simulation, fall short. Understand the behavioural science and psychology behind why these traditional approaches are ineffective.
Discover how the Welsh Water team successfully addressed these challenges boosting their engagement to 88% using Redflags® innovative capabilities and hear feedback from WW’s employees.
Finally, uncover the secrets of behavioural models that played a pivotal role in shaping the training strategy. We’ll delve into the Ebbinghaus forgetting curve, understanding how memory retention influences the effectiveness of security awareness training over time. Additionally, we’ll dissect Bj Fogg’s B=MAP model, exploring its application in creating secure behaviour change.
