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Behaviour Change

Behavioural Strategies for Security Awareness: Nudge Theory

Cyber security webinar on nudge theory, behavioural science and improving security awareness through behaviour change.
In this first episode, we dive straight into the heart of Nudge Theory. Taking some key concepts from our latest eBook “Maximizing Impact with Nudge Theory”, our Founder and CEO Tim Ward talks about:

  • Nudge Theory and Choice Architecture
  • the MINDSPACE, EAST and B=MAP models
  • Why timeliness and context are essential when using nudges
  • The importance of a measurable approach when it comes to nudge theory

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